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Anticipation is growing as Volvo Cars of North America, LLC (VCNA) today announced pricing of the exciting new Volvo C30. With a starting price of just $22,700* for the well-equipped C30 Version 1.0 and $25,700* for the C30 Version 2.0, buyers will h ave plenty of opportunities to exercise their Free Will when the car goes on sale this October. With a promise to deliver a truly exhilarating driving experience, both versions of the C30 are powered by a turbocharged T5 5-cylinder engine that produces 227 horsepower. Driving enthusiasts will appreciate that the new C30 is 8.5 inches shorter and weighs around 320 pounds less than the Volvo S40 sport sedan. But while the C30 may be shorter, there is still plenty of room for four adults and all their stuff. "The C30 has all of the features a customer shopping in this segment is looking for," noted Anne Belec, President and CEO of VCNA. "It's loaded with good looks, performance, big wheels, and a stellar audio system. Better yet, it's got 80 years of Volvo's safety heritage behind it." The C30 Version 1.0 will feature a 160-watt MP3-ready stereo (with auxiliary jack for your MP3 player), leather-wrapped steering wheel and shifter, 17-inch wheels, chrome exhaust tips, power windows and remote locking. The C30 Version 2.0 adds a 650-watt stereo system with 10 speakers by Dynaudio, Dolby Pro Logic II surround sound, 18-inch alloy wheels, a larger roof spoiler and a sport body kit that includes side skirts and front and rear fascia valances. Aptly dubbed "A Product of Free Will," the Volvo C30 will feature Volvo's most extensive list of exterior and interior colors, single options and a multitude of special-order and dealer-installed accessories. The Custom Build special orders open up 17 exterior colors and 12 interior color combinations. With so many choices, it will be hard to find any two C30s that are exactly alike, especially when the laundry list of over 30 individual options is considered. "We think this comprehensive list of options, coupled with a list of accessory items never before offered by Volvo, is just what this customer will be looking for," noted C30 Product Manager Art Battaglia. "On the list you'll find items not even available for some cars that might be cross-shopped against C30. A special order car is just that, special." While style and performance are important to the C30 buyer, safety remains at the cornerstone of Volvo's brand values. The new C30 features Volvo's patented front structure. Divided into zones, the frontal structure incorporates different deformation properties with the outer zones accounting for most of the deformation in a frontal collision. The more the collision forces approach the passenger compartment, the less the material is deformed. To ensure that each zone has the right characteristics, the quality of the steel has been varied. Four different types of steel are used. Apart from normal body steel, three different grades of high-strength steel are used: High Strength Steel, Extra High Strength Steel and Ultra High Strength Steel. Different steel grades also are used in the rear to help protect occupants in the event of a rear-end collision. VCNA, part of Volvo Car Corporation in Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada, Mexico and Puerto Rico. Volvo has been building cars with Safety in mind for 80 years. The 2007 Volvo Cars model lineup includes the award-winning S40 and its wagon counterpart the V50; the award-winning XC90; the sporty S60 sedan – including the award-winning performance sedan – S60 R and the performance wagon version – V70 R; the all-new flagship S80 luxury sedan; versatile V70 wagon and rugged XC70 (Cross Country); and, the new C70 convertible with the retractable hard top. more

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